health club management magazine 2015 issue 11

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EP 2015 issue 11

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3 Editor’s letter

Earning loyalty in 2015

Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility

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8 Letters

Write to reply

The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active

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10 News round-up

Sports Direct Fitness’ £250m ‘war chest’ for expansion, Serco Leisure sale facing delays, WHO unveils 10-year physical activity strategy, and Impuls launches its low-cost Lemon Gym brand in Latvia

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22 ukactive update

Blueprint for an Active Britain

Steven Ward offers an overview of ukactive’s new vision document

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25 Diary dates

SIBEC Europe takes place in Spain in November, while January 2016 sees the inaugural London Health Show

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26 Interview

Joey Gonzalez

The new CEO of Barry’s Bootcamp talks to Kate Cracknell about growing its boutique club empire and building a global Barry’s community

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32 Everyone’s talking about…

Resolutions

January is boom time for fitness clubs, but how can operators ensure that all those keen New Year joiners haven’t faded away by the spring?

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36 Consumer trends

Enlightened brands

Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved

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44 Market analysis

A new way of buying

In the first of a two-part series, Stephen Tharrett and Mark Williamson of ClubIntel investigate the influence of the internet middlemen in the fitness market

View in digital edition
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52 Interview

Bear Grylls

The survival expert and TV presenter talks to Magali Robathan about the launch of his new BG Epic workouts and studio franchise model

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56 Promotional feature

Technogym

Technogym’s Pure Strength range allows regular members to train like elite sportspeople

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58 Gymtopia

A place in our hearts

The My Sportlady club has forged an invaluable place in the lives of women in Munich and beyond

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62 Architecture & design

Design spotlight

Does your club have the ‘wow’ factor? We continue our series, looking at some of the world’s most architecturally impressive clubs

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On the cover | Bear Grylls: The survival expert on the launch of his BG Epic workouts and franchises

66 Promotional feature

Precor

Precor is expanding its offering through new partnerships with Spinning and Queenax

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68 Secondary spend

Business booster

How can operators best broaden their revenue base by developing secondary income streams?

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72 Retention

It all adds up

Is it worth trying to get your members to visit more frequently? Dr Melvyn Hillsdon considers the likely impact on retention rates based on the TRP 10,000 survey

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76 Promotional feature

Les Mills

Les Mills outlines five steps to creating the best cycle experience

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78 LIW review

Taking the stage

This year’s new-look Leisure Industry Week had a strong focus on education. If you missed the keynotes, we have the low-down

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84 IHRSA update

Ready for IHRSA 2016?

Kristen Walsh looks ahead to the 35th IHRSA Annual International Convention and Trade Show, being held in Florida for the very first time

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86 Flooring

fitness-kit.net special

We showcase the latest flooring launches from Escape, TVS Sports Surfaces and Gerflor, including a portable running track

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88 Supplier showcase

An overview of recent projects by Life Fitness, Cybex and Precor

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View online

98 Research

Breathe easy

Year-round exercise could be the key to fighting asthma, with the frequency of physical activity being more important than intensity, according to new research

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FEATURED SUPPLIERS

Sue Anstiss' Game Changers podcast headed for Elevate 2024

Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women. [more...]

Webinar: Building a new energy future for the leisure sector

As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]

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COMPANY PROFILES

Physical

Physical is the UK’s go-to, one-stop shop for commercial grade fitness equipment and flooring, with [more...]

miha bodytec

Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscl [more...]

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CATALOGUE GALLERY

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EP 2015 issue 11

Download PDF

View digital edition

Magazine archive

3 Editor’s letter

Earning loyalty in 2015

Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility

View in digital edition
View online

8 Letters

Write to reply

The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active

View in digital edition
View online

10 News round-up

22 ukactive update

Blueprint for an Active Britain

Steven Ward offers an overview of ukactive’s new vision document

View in digital edition
View online

25 Diary dates

SIBEC Europe takes place in Spain in November, while January 2016 sees the inaugural London Health Show

View in digital edition

26 Interview

Joey Gonzalez

The new CEO of Barry’s Bootcamp talks to Kate Cracknell about growing its boutique club empire and building a global Barry’s community

View in digital edition
View online

32 Everyone’s talking about…

Resolutions

January is boom time for fitness clubs, but how can operators ensure that all those keen New Year joiners haven’t faded away by the spring?

View in digital edition
View online

36 Consumer trends

Enlightened brands

Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved

View in digital edition
View online

44 Market analysis

A new way of buying

In the first of a two-part series, Stephen Tharrett and Mark Williamson of ClubIntel investigate the influence of the internet middlemen in the fitness market

View in digital edition
View online

52 Interview

Bear Grylls

The survival expert and TV presenter talks to Magali Robathan about the launch of his new BG Epic workouts and studio franchise model

View in digital edition
View online

56 Promotional feature

Technogym

Technogym’s Pure Strength range allows regular members to train like elite sportspeople

View in digital edition
View online

58 Gymtopia

A place in our hearts

The My Sportlady club has forged an invaluable place in the lives of women in Munich and beyond

View in digital edition
View online

62 Architecture & design

Design spotlight

Does your club have the ‘wow’ factor? We continue our series, looking at some of the world’s most architecturally impressive clubs

View in digital edition
View online

On the cover | Bear Grylls: The survival expert on the launch of his BG Epic workouts and franchises

66 Promotional feature

Precor

Precor is expanding its offering through new partnerships with Spinning and Queenax

View in digital edition
View online

68 Secondary spend

Business booster

How can operators best broaden their revenue base by developing secondary income streams?

View in digital edition
View online

72 Retention

It all adds up

Is it worth trying to get your members to visit more frequently? Dr Melvyn Hillsdon considers the likely impact on retention rates based on the TRP 10,000 survey

View in digital edition
View online

76 Promotional feature

Les Mills

Les Mills outlines five steps to creating the best cycle experience

View in digital edition
View online

78 LIW review

Taking the stage

This year’s new-look Leisure Industry Week had a strong focus on education. If you missed the keynotes, we have the low-down

View in digital edition
View online

84 IHRSA update

Ready for IHRSA 2016?

Kristen Walsh looks ahead to the 35th IHRSA Annual International Convention and Trade Show, being held in Florida for the very first time

View in digital edition
View online

86 Flooring

fitness-kit.net special

We showcase the latest flooring launches from Escape, TVS Sports Surfaces and Gerflor, including a portable running track

View in digital edition
View online

88 Supplier showcase

An overview of recent projects by Life Fitness, Cybex and Precor

View in digital edition
View online

98 Research

Breathe easy

Year-round exercise could be the key to fighting asthma, with the frequency of physical activity being more important than intensity, according to new research

View in digital edition
View online

LATEST NEWS

Active Oxfordshire secures £1.3 million to tackle shocking levels of inequality

Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new programme for children.

Barry’s considers next investor move, as North Castle Partners looks to exit

Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to be looking at strategic options, including taking on a new backer.

Providence Equity Partners takes control of VivaGym and its Fitness Hut brand

US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from Bridges Fund Management, which will exit as a shareholder. Financial terms have not been disclosed.

Bannatyne has bounced back from the pandemic

The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.

Basic-Fit hints Spanish Holmes Place clubs might be sold

There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it has just acquired from RSG Group in a 47-club deal.

Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers

Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.

Immediate rewards can motivate people to exercise, finds new research

Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.

RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio

With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high- end brand in the US and Europe, but is pausing UK expansion.

PureGym's new results set it up for accelerating growth

PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years.

Deloitte says European health club market hit an all-time high for revenues in 2023

Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market Report 2024.

Workers' Educational Association and CLUK team up to launch Carbon Literacy Course

Community Leisure UK is helping the public sector’s drive to net zero with the launch of a bespoke Carbon Literacy course.

Circadian Trust invests in wellness to support its NHS partnerships

Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.

+ More news